Social media is the term used to describe the technologies that allow people to interact on the Internet with a sense of immediacy: Facebook, Twitter, LinkedIn, YouTube and many more. Many companies are treating social media as little more than teenage toys and student fun, useful (maybe) for communicating with younger customers and staff. Many “social media experts” (there are over 45 million such sites on Google) are overhyping the potential benefits and underselling what would be required to use these tools properly and integrate them effectively into corporate culture. This is leading to bad use (even abuse) and damage to business.

“Beyond the Hype” is TomorrowToday’s latest presentation, and aims to do two big things.

Firstly, we want to help you go beyond the hype and find out whether using social media as a communication tool would work for you. We think you’ll be convinced, and so we want to help you think through the policies, structures and systems you’ll need to be truly effective, and protect and enhance your brand.

Secondly, though, we’d like to help you see that beyond the hype of a new communication channel, social media represents an expression of deep seated shifts in values and how we want to live and work. There are some exciting business opportunities emerging that have the potential to provide serious competitive advantage. Every organisation in every industry and sector will be impacted by these shifts and opportunities. Read a detailed research white paper our team wrote on this issue at our blog site. It will give you some insights and excellent case studies on how companies are using social media and emerging technologies to revolutionise their businesses.

For more information, see the Beyond the Hype page at TomorrowToday’s website.