The TomorrowToday Group is a global company, co-founded by Graeme, which focuses on tracking societal trends, providing insight and solutions that help our clients to leverage the key competitive advantage of the future, namely: (1) the ability to connect with valuable customers, and (2) the ability to attract, retain, enable and lead talented staff.

Clients

Clients that have made use of TomorrowToday have seen dramatic improvements in various areas. You can read about what we have done, and the results in our list of selected case studies. Click here for the UK based firm, or here for the South African based firm's main pages, to see the full team's capabilities.

For a list of the clients Graeme has personally worked with, click here, and for a selected list of client comments and feedback, click here.

Applications

We do not have generic consulting packages, preferring to work with our clients to create bespoke applications depending on their needs. Our focus is on people. Strategy and business culture are critical

The types of work we have successfully completed include:

Business strategy

For most businesses over the last century, the key to staying ahead of the pack has been predicting future trends and anticipating customer needs. With most products and services easily commoditised these days, we believe competitive advantage will only be achieved through differentiating who you are and how you sell. We help companies understand those trends and identify strategies for leveraging their strengths in this ‘Connection Economy’. "

Sales and Marketing

These days consumers command the marketplace; with unprecedented access to information and the power to influence sales globally. We know you understand sales and marketing techniques. What we do is help you to understand the underlying drivers of that behaviour – their core values – to help you predict the way they will act, react and interact in response to your communications as well as drive product and service innovations. "

Talent Recruitment, Management and Development

There is a ‘war for talent’ in almost every sector of the economy and ensuring you attract, retain and motivate the best people is an imperative for future business success. The key is in understanding different employee needs and creating a flexible approach that addresses their values…but is still commercially viable.

The Customer Experience, Service and Operations

Understand how to connect with your customers and you are half way to succeeding in the ‘Connection Economy’. The customer ‘experience’ expectations of today’s consumers extends beyond your front line staff; it needs to be integrated across all channels and all services. This does not necessarily require costly technology and change programmes; just understanding, vision and leadership.

Branding, Public and Corporate Relations

It feels like many of these terms have become ‘dirty words’ – fuelled by global conglomerates, politicians and ‘spin doctors’. But your shareholders, interest groups and consumers in general can be powerful friends; tailoring and targeting your communication to their core values will dramatically impact their drivers and motivators.

Team Dynamics and Internal Relations

You know that productivity and motivation in the workplace are inextricably linked to employee satisfaction; and a large determinant is team dynamics, be it with colleagues and mangers or in relationships across the business. Helping staff understand themselves, the people around them and the increasingly complex issue of diversity can dramatically impact internal and external effectiveness."

Details of these, and the results achieved are available on request, and on TomorrowToday's websites.

Please contact us for more information about TomorrowToday's suite of services.