Graeme Codrington - speaker, author, trends strategist - expert on the new world of work » Quick Links http://www.graemecodrington.com Keynote presenter, author and expert on the new world of work Wed, 28 Jul 2010 16:13:06 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 Presentations http://www.graemecodrington.com/presentations http://www.graemecodrington.com/presentations#comments Tue, 08 Dec 2009 16:13:42 +0000 graeme http://www.tomorrowlife.biz/?p=143 microphoneGraeme is one of the world’s top-rated expert speakers. He speaks and facilitates at over 100 conferences, strategy sessions and meetings ever year.

Graeme’s unique conversational style combines cutting-edge graphics and multimedia with solid, researched content, wrapped in a gently rebuking humour. This allows Graeme to both inform and inspire, while showing audiences of all levels the realities of the new world of work. But don’t take his word for it. See his client list, testimonials and videos of him in action.

“This was one of the best sessions we’ve had in the last 5 years. Graeme did a fabulous job presenting
important information in a very entertaining way. It was absolutely fantastic!”
Stephanie Porter, Director: Customer Programs, Amdocs Marketing Group

Graeme’s primary focus is on the new world of work. His latest presentation and programme is “After Shock: the TIDES of change“. This session outlines the five disruptive forces that will shape the world of work in the next decade. Graeme presents compelling evidence for each trend, including case studies and implications which are customised for each particular audience and event.

Graeme’s other presentations are focused on the implications and applications of “The TIDES of change”. Each of the five trends can be dealt with in more detail, and there are key implications for leaders, people management and connecting with customers. The other presentations and programmes are all designed as stand alone products, so that they can be used either on their own, or as part of a larger, extended programme.

Graeme will work with you to customise his content and approach for your event and audience. He has presented in over 40 countries and is known for his ability to work with people from diverse countries and cultures.

TAKE HOME VALUE: In all of the sessions Graeme does, his focus is on helping people to understand the trends that are shaping the world around them. More than just being able to see WHAT is happening, though, his emphasis is on showing people WHY these trends emerge so that they can anticipate – and prepare for – the future. People who attend his sessions will:

  • Gain insight and understanding into why the world is changing
  • Be able to make clear and informed decisions about their future
  • Discover a framework that will help them to talk about these issues in meaningful ways with their teams (and families)
  • Have practical “to do” items that they can start applying immediately
  • Find application to their business and personal lives
  • Have a good time, a good laugh and feel upbeat and optimistic about the future, and their role in it.


Graeme in actionRead the headline summaries below, download PDF copies of the slides or contact Graeme to talk about your event. He’ll be happy to take you through the presentations and discuss how they can be customised for you.

Headline Summaries:

  • The TIDES of change: The five disruptive forces shaping the new world of work in the next decade.

    • Understand the forces that are reshaping your industry’s landscape, and see how they can help you gain a competitive advantage. The five forces are: Technology, Institutional change, Demographics, the Environment and shifting Societal values. These are the T.I.D.E.S. of change. A guaranteed paradigm shaker, this presentation or workshop will show you how to set a strategic agenda that will ensure your success in the next decade! Click here for more information…

  • More about TECHNOLOGY:
    Beyond the Hype:The true power of social media to connect, engage, disrupt and transform your business

    • A new generation of young staff and clients have different expectations of work, management, how they will buy from you, and even how they communicate. What people want now is a way to engage with you – not just listen to you. As customers they want websites that allow interaction – they want you to listen to them, not just shout messages at them. As staff, they use their computers (and mobile phones and Blackberries) not just for work, but as integral ways of managing their lives – and even as tools to help them take a break and refocus. Go “beyond the hype” of social media and new technology and learn how these are merely expressions of deeper shifts in society. Be the first in your industry to take advantage of this new trend, and do much more with it than simply upgrading your marketing or recruitment strategy. Click here for more information…

  • More about INSTITUTIONAL UPHEAVAL:
    Beyond Strategy: Implement and execute innovative strategies

    • Nearly 70% of corporate strategies are either not implemented or they don’t work. Beyond Strategy highlights the key disciplines required to ensure a strategy is correctly formulated and implemented. Discover why the Gordon Institute of Business Science makes this presentation an essential part of their management curriculum. Click here for more information…

  • More about DEMOGRAPHICS:
    Mind the Gap: Understanding different generations

    • This award-winning humour-filled presentation shows us why we don’t always understand people older or younger than ourselves, and provides practical tools for engaging, managing, leading and influencing others. Discover secrets to getting more from your leaders, teams and customers. A highly motivational and inspiring presentation! Click here for more information…

  • Prime Time: How the Baby Boomers plan to retire

    • Boomers are set to revolutionise “life after 60″ and with it launch a new stage of life that has not existed before. This “silver market” is a golden opportunity – internally and externally in organisations. Discover the three ways in which Boomers will handle their elder years: they will retyre, rewire or refire. This has profound implications for organisational design, strategy and marketing. This is a customised presentation – more details are available on request.

  • More about THE ENVIRONMENT:
    The Future is Now: Take advantage of the coming green revolution

    • Discover the steps every company can take now to reduce costs, increase sales and connect to a new generation of ethical consumers. This presentation reveals the business case behind building sustainability into your business. Highly engaging, thought provoking and relevant for today’s successful businesses. Click here for more information…

  • More about SOCIETAL VALUES SHIFTING:
    The Talent Challenge: Engaging and retaining your staff during tough times (and afterwards as well)

    • In difficult economic times, it is essential not just to keep your people, but also get them to buy-in to your strategy and bring passion to its implementation. We’ll show you how to get the most out of your staff, and ensure they’re engaged and give you their best efforts. You’ll be rewarded by a more loyal team who are also more productive, effective and energised. Click here for more information…

  • Other presentations on the IMPLICATIONS of a NEW WORLD OF WORK:
  • Mind The ‘Sales’ Gap

    • Based on the award winning Mind the Gap, the focus of this session is on applying an understanding of different generations to sales, customer experiences and marketing. Marketing, sales and customer service teams will leave with new insights that can be immediately applied. Click here for more information…

  • The Enneagram: Personality profiling

    • The Enneagram is a personality system based on understanding the underlying motivational drivers of people’s behaviours. The Enneagram is mainly a diagnostic tool of one’s emotional outlook on life, focused on the core reasons that people act and react as they do. It is useful as a guide to how other people see the world differently. TomorrowToday recommends the Enneagram as a tool for team dynamics, leadership development, sales growth and customer service improvement.

  • Succeeding in Tough Times: Learning to thrive in a changing world

    • When change is unpredictable, incessant and out of our control, we feel stressed and unsettled, and we can quickly lose focus and effectiveness. This session looks at a simple, but well proven, model that helps make sense of turbulent times, and is the basis for future success in the new world of work. Participants will leave excited about the prospect of managing change and dealing with turbulent times, with specific strategies and plans for coping better with the changes they face. They’ll understand better how we respond to change – and why. And most importantly, they’ll be more confident of their ability to succeed in tough times, and influence others to do the same. More information is available on request, as this session needs to be highly customised.

  • Future-Proof Your Child: Understand why the world has changed, and how to respond as a parent of young children

    • Based on Graeme’s 2008 book of the same name, this presentation or workshop would be ideal as a “work life balance” focused session at a conference. More information is available on request.


“Graeme’s talks are always inspiring and thought-provoking; his topic is well-researched and the message, although serious, is delivered in a humorous and informal manner. His presentations are always extremely well received by our audiences and his talks have certainly had a favourable impact on the way in which we conduct business. It is a pleasure to work with Dr Codrington and his professionalism (on and off the stage), together with his values, result in a wonderful working relationship. I can highly recommend him as a speaker.”
Allen Swiegers, Chief Operating Officer, Deloitte, Southern Africa

Please contact Graeme to talk about any of these presentations or workshops and how they can be customised for your event, conference away day or team meeting.

]]> http://www.graemecodrington.com/presentations/feed 1 Latest presentation: Beyond the Hype http://www.graemecodrington.com/newsbox_2 http://www.graemecodrington.com/newsbox_2#comments Tue, 08 Dec 2009 14:58:48 +0000 graeme http://www.tomorrowlife.biz/?p=129 beyond the hypeGraeme goes “beyond the hype” of social media to show you the real business benefits, in his usual insightful, humour-filled style backed by detailed research.

Social media is the term used to describe the technologies that allow people to interact on the Internet with a sense of immediacy: Facebook, Twitter, LinkedIn, YouTube and many more. Many companies are treating social media as little more than teenage toys and student fun, useful (maybe) for communicating with younger customers and staff. Many “social media experts” (there are over 45 million such sites on Google) are overhyping the potential benefits and underselling what would be required to use these tools properly and integrate them effectively into corporate culture. This is leading to bad use (even abuse) and damage to business.

“Beyond the Hype” is TomorrowToday’s latest presentation, and aims to do two big things.

Firstly, we want to help you go beyond the hype and find out whether using social media as a communication tool would work for you. We think you’ll be convinced, and so we want to help you think through the policies, structures and systems you’ll need to be truly effective, and protect and enhance your brand.

Secondly, though, we’d like to help you see that beyond the hype of a new communication channel, social media represents an expression of deep seated shifts in values and how we want to live and work. There are some exciting business opportunities emerging that have the potential to provide serious competitive advantage. Every organisation in every industry and sector will be impacted by these shifts and opportunities. Read a detailed research white paper our team wrote on this issue at our blog site. It will give you some insights and excellent case studies on how companies are using social media and emerging technologies to revolutionise their businesses.

For more information, see the Beyond the Hype page at TomorrowToday’s website.

]]> http://www.graemecodrington.com/newsbox_2/feed 1 Follow Graeme on social media http://www.graemecodrington.com/newsbox_3 http://www.graemecodrington.com/newsbox_3#comments Fri, 27 Nov 2009 15:12:32 +0000 graeme http://www.tomorrowlife.biz/?p=81 Follow the links below to connect with Graeme on his various social media channels:

@workforcetrends Facebook LinkedIn YouTube

]]> http://www.graemecodrington.com/newsbox_3/feed 0 Videos of Graeme in action http://www.graemecodrington.com/videos-of-graeme-in-action http://www.graemecodrington.com/videos-of-graeme-in-action#comments Wed, 04 Nov 2009 22:43:52 +0000 graeme http://www.tomorrowlife.biz/?p=48 writingGraeme does not sell any of his presentations in audio or video format. He has, however, made a few video excerpts available on YouTube, so that you can get a taste of his style and content.


Graeme’s YouTube channel is http://www.youtube.com/graemecodrington.

Follow the links below to specific YouTube videos (by clicking on the titles below), or watch the embedded videos on this page. If you need higher quality videos for some reason, please contact us with your request.

3 minute introduction to Dr Graeme Codrington
8 minute introduction to Dr Graeme Codrington
Graeme Codrington on ‘Best Companies to Work For’ – available on Viddler.com. This is an extract of an interview recorded for Africa’s longest running and multi-award winning, investigative journalist TV programme.

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Mind the Gap extract – the baby Boomers go on strategic visioning retreats to develop visions, missions and values. This is an extract of one of the funniest sequences from Graeme’s award winning presentation on the different generations and their different approaches to work.
Mind the Gap extract – Generation X. This is an extract from Graeme’s award winning presentation on the different generations and their different approaches to work. It was delivered in Coventry at a staff conference where the client had requested a light-hearted approach.

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Graeme presented After Shock at Confex in London in March 2010. It was part of a workshop and an early version of this presentation, focused on the events industry. It has been edited and made available as five YouTube videos:

Because of the volcanic ash cloud in April 2010, Graeme had a number of conferences cancelled. He recorded a video message for the delegates of one of them, and made a 17 minute clip available for them to see. You can see it at Viddler.com.
Extract from After Shock – Delivered in March 2010 at Confex in London, this extract looks at the impact of shifting social values on the new world of work in the next decade
Extract from After Shock – Delivered in March 2010 at Confex in London, this extract looks at the impact of augmented reality on the new world of work in the next decade
Extract from After Shock – Delivered in March 2010 at Confex in London, this extract looks at the impact of changing demographics and a focus on environmental (green) issues on the new world of work – especially the events industry – in the next decade
The TIDES of Change showcase: The Environment – A low quality extract of a showcase presented in Johannesburg in May 2010
Winning the Talent Wars – Understanding why today’s “bright young things” think so differently about work is critical if you’re going to create an environment that engages them
The Connection Economy extract – These days there is almost no difference between competitors. Why should anyone buy from you? Graeme suggests that it’s more and more about who you are, and less about what you sell these days.
Graeme Codrington on Supporting Talent – Extract from “The Talent Challenge” presented in Iran, focusing on giving talent the resources they need in order to be talented for you. This session was being simultaneously translated, and Graeme needed to simplify his English and slow down.

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The Future is Now – a new generation of ethical consumers will demand companies become “green” and more sustainable. Recorded for Graeme’s client, Sustainable Energy Design Solutions (SEDS), this extract talks about today’s young people, and how they are demanding better sustainability from companies.
The Baby Boomers – this extract was recorded a few years ago at a charity event held at a large church in Johannesburg. It’s Graeme’s favourite segment from the award winning “Mind the Gap” presentation, parodying the Baby Boomers and their management styles.
Three reasons to reduce energy usage in your business – an extract from ‘The Future is Now’, recorded for Graeme’s client, SEDS.

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Hannah’s Rules, the Rise of the Ethical Consumer – This extract is from an old version of “The Future is Now” presentation, and tells the story that started it all for Graeme.
Extract from ‘The Future is Now’. – Graeme talks about the world’s biggest problems, how the media is responding, and why we should prioritise energy efficiency. There is a business case for doing this – save energy, and save money.

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Links to other videos, and videos on other websites:

Promotional videos developed for Graeme:

Sharon Kersten talks about some of the work she did with the TomorrowToday team, and especially a client and staff workshop and presentation series Graeme did for her when she was CEO of a large high street retail bank.
Testimonial for Graeme Codrington, by leading Iranian conference organiser, Sepehr Tarverdian

Video based training courses

Click here for a list of Graeme’s video-based training courses.

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